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I’m browsing digg on my iPhone when a story catches my attention. According to the description, it’s a Facebook exchange between two roommates on CollegeHumor called “Who’s Bringing the Microwave?” It has 3,500+ diggs, so I click. Safari opens a new page. It’s a mobile version of CollegeHumor optimized for the iPhone. I scroll down, all the way down, but there’s no mention of a microwave, much less a Facebook conversation. I scroll back up and check the URL. I’m at CollegeHumor.com. Well, that doesn’t help. I close the page and wonder how a developer can do something so stupid.
Go back a few years. The iPhone launches and Apple CEO Steve Jobs believes in an “innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.” Facebook, digg, and Google are quick to jump on the bandwagon. Eventually, Wikipedia, Urban Dictionary, Amazon, CollegeHumor, ESPN, Box.net, and many, many more sites create iPhone optimized versions. Some of these sites are great, while others, like CollegeHumor, are just downright annoying.



